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sér

Composer & Producer  | Audiovisual Artist

Dubai, United Arab Emirates

Latest Release

Love - Daughter ( sér remix)

Single

24.04.2024

Biography

Sér is a Dubaibased composer, producer, and audiovisual artist, and Assistant Professor of Digital Media at the American University in Dubai. She holds a BFA in Visual Communication from the American University in Dubai and a Master’s degree in Music Production, Technology and Innovation from Berklee College of Music. She is also a Berklee College of Music ambassador in Dubai.

 

Her practice spans music production, sound design, and audiovisual composition, focusing on the translation of emotion and internal states into sonic and visual form. She works across music, image, and digital processes as an integrated practice.

 

During her time at Berklee Valencia, she performed as a DJ and VJ in collaboration with international artists and received the Advanced Contemporary Artist Award (2018) for her audiovisual thesis project ”Dent in the Crystal” presented across Valencia, Spain.

Her work was featured through the International Music Summit (IMS) in Ibiza and presented to visiting artists and industry figures including Nona Hendryx, Patrice Rushen, and Katrina Becic.

 

Sér's work has been presented internationally, including “All of Your Pieces” at Art Dubai (2022), a 2 hour live VJ performance at Expo 2020 Dubai, and “Aether”, exhibited for 7 months at the Theatre of Digital Art (ToDA) in Dubai where it was featured by CNN. She has also developed sound design work in collaboration with a 3D artist for Noor Riyadh Festival (2022), and was a finalist for Best Film Score for Finikia, for which she composed and performed the original score live in Zouk Mosbeh, Lebanon.

Bio
Audio Equipment

ABSTRACT

Inspiration is the main fuel of conceptualization

Every art has a subject and a purpose

There is always something to say

Creativity begins at the start of a thought and emotion

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Discoery

Dent in the Crystal

EP album

November 2019

01/01

Description

sér uses technology as one of her main tools of production; a great tool to be taken advantage of. But she questions; are we only using technology as a tool? Or are we dependent on it? When it comes to music/art making, who is the creator of your work? Is it pure love and passion? Or is it the program? Who or what is the reflection of your work? Is it both? If so, can you differentiate between the two? What happens to us as artists if we eliminate the program?This project reflects her process of thoughts and emotions towards these thoughts. A reflection of her process of creating art and music out of the program and through an experience which was delivered and presented in a showcase through an audio-visual installation. "Dent in the Crystal" is influenced by experimental & electronic music and visuals that are influenced by surrealism, minimalism, abstract , dada-ism and neo-realism.

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